When it comes to being a major player in any industry, social media is of the utmost importance in today’s economic landscape. Social media has revolutionized commerce, along with everything else, and anyone not on board is going to sink. Not only that, but you have to do more than exist on social media, you have to excel. You to make a mark and be heard. Here are just a few ways to improve the reach of your social media efforts.
First and foremost, advertising needs to include( and even emphasize) social media contact info, especially in the form of links in online advertising. Traditional advertising has its place, but as someone who doesn’t watch cable TV, I can tell you from experience that people aren’t seeing televised ads in the numbers that they used to. So, be able to adapt to this new landscape and focus on your social media presence.
Next you’re going to need to engage with your customers on social media. One great way to do this is play along with a customer’s joke. Even if it’s a hateful message, playing it off as a joke can be the right call. People respond well when corporate entities and celebrities have a sense of humor and can make online discourse more fun.Speaking of discourse, be ready to respond to criticisms and complaints, as well as praise. Being able to take negative criticism is important for any professional.
Lastly, focus on how your social media looks. Without the added benefit of video, most social media accounts have to focus on pure imagery to convey their message to the world. So, get a leg up on the competition by sporting only the best clothes from a retailer such as Kate Spade. This will make you more likable and translate to more social media attention.